Unity








A friend of mine has asked me to come up with visuals for a single and upcoming techno album called "Unity", which is modern and rebellious, and at the same time keeps the inherent purpose of the music- to bring people together. We came across the following quote which summarises perfectly the notion of the project:

 

“In a world of diversity where often values clash, music leaps across language barriers and unites people of quite different cultural backgrounds.”


- UN Secretary-General Kofi Annan







Therefore, I decided to base the design concept on symbols related to the development of the human nature:
  • a 3D model inspired by the Venus from Willendorf (Mother Earth) with materials representing different historical eras
  • hands = creation
  • torus- a shape found in everything from atoms to life forms and cosmic bodies;
  • circles = infinite cycle.

In addition, I included glowing elements and sans-serif typeface to give it more modern look and connect it to the techno scene, and grain overlay with scratches to add depth and blend the elements together.

Due to the fact that the album may undergo some changes, the graphic elements are modular, so that they can be tweaked and mixed without affecting the consistency of the visual language.