Home Aura
This
project consists of animated illustrations of different room interiors, which
promote an interior design studio and their holistic approach to creating
spaces within their homes that reflect the clients' lifestyles and personalities. The notion has
been taken from contemporary architectural practices, stating that the space
where you live should be an extension of life, not an isolating space, and the
furniture should correlate with your actions and intentions.
The Process
Due
to the fact that the bulk of the interior design studios use photographic
images to showcase their various projects, I was looking for a design solution
that will communicate the studio's approach and unify their work. Also, one
that will help them to stand out. Therefore, the style chosen for the
illustrations is based on simple circular 2D shapes which intersect and
overlay. It conveys the notion of correlation and " free-flow
movement" which is further enhances with flowy and smooth movements.
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There
are generally two types of home owners- some like to have the whole space for
themselves and relax, and others frequently invite guests and love to
socialise. These two personalities and ways of spending your time at home, are
conveyed through the colour palette, background music and short animated
narratives.
The Design Outcomes
